Found this one on Crunch Gear how classic…

A retired Navy doctor wanted to sell a few of this old knick-knacks and posted his Rolex on eBay for $9.95. The seller, a guy named Bob, bought a Rolex watch on the Kwajalien Atoll from a Navy Exchange fifty-two years ago and he wore it almost every day for forty years. He then put the watch away and forgot about it for a decade, finally pulling it out recently to see if he could sell it for a bit of Christmas money.He posted it and forgot all about it until the bids started hitting in the thousands. Over the next few days he watch it rise to $30K. He spoke with his son who discovered that his watch was the rare “Bond” Rolex Submariner Ref 5510, the same model Sean Connery wore in Dr. No, Goldfinger, and Thunderball (trust me: if you’re a watch dork, this is your holy grail). This particular model is the rarest and most sought-after version of that watch. It should be noted that Ian Fleming wore an Explorer.

The auction closed three days ago at $66,100, which definitely isn’t bad for a timepiece that the owner originally thought was worth $10. If you’d like to pick one up yourself here’s a similar watch for a mere $100,000.

From the Wiki

The Rolex Oyster Perpetual Submariner is a line of watches manufactured by Rolex, designed for diving and known for their resistance to water. The first Submariner was introduced to the public in 1954 at the Swiss Watch Fair. Copied by other watch makers, the Rolex Submariner is recognised as a classic, and one of the most widely recognized luxury products in the world. The Rolex Submariner is part of Rolex’s Oyster Perpetual Professional line. The watch has been part of expeditions both at sea (such as the Moana expedition) and overland in the Antarctic (where it withstood temperatures of 45 degrees below zero Celsius). In the Moana sea expedition it withstood in excess of a thousand dives. Thor Heyerdal, the Norwegian anthropologist, wore a Rolex Submariner in his 1970 Ra II sea expedition. The Rolex Submariner has appeared in eleven James Bond movies