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Why did Odeo fail? Lack of Focus
Evan Williams, co-founder of Twitter and Blogger, failed with his first startup, Odeo. What went wrong with Odeo? Williams' first startup was a podcasting company that failed due to a lack of focus. He learned that it's important to stay focused and adapt to changes in the market.
Odeo

color

The color CSS property sets the foreground color value of an element's text and text decorations, and sets the <currentcolor> value. currentcolor may be used as an indirect value on other properties and is the default for other color properties, such as border-color.
color css reference